In both the literal and the figurative sense, most of us invest ourselves in the fantasy of Attire that is presented by the fashion industry. It is difficult to avoid. We are bombarded at every opportunity with imagery and text telling us what is hot, cool, sexy, and fun to wear. Every city street presents us with endless variations on the same theme. Every fashion periodical, and fashion blog deluges us with ideas bent on one goal, to get us to buy into this fantasy. And by fantasy I mean that rich, lithe, young, hip dream that is at the core of nearly every advertising campaign. We have been schooled to think that we are only worthy when we are in our 20s and 30s, have less than 5 percent body fat, and have so much financial wherewithal that spending 8000 dollars on a coat for the spring season seems a reasonable idea. The reality as we know, is something less than that.
The problem is this. We are not a fantasy. You and me are real folks with real lives. We might have our fantastical aspirations, but they do not suit a real world and a real life. So, we can choose to remain with this first choice I mentioned, and manipulate some diluted version of the common style. We can choose by that to be of the herd. And for many of us, that is what we really want. I don't mean to decry it. Most of us don't really want to stick out that much.
We have another choice. If we wish. If we have the moxie, the brio, the chutzpah, we can chart our own course entirely. I can honestly say that for me, the people who get the most attention are those whose apparel choices are not entirely normative. I find those who make choices outside of what is stylish or safe, to be exhilarating, and delightful, even if I don't entirely understand what they are about.