Scale is a commonly referred to term in apparel design, usually used in conjunction with the breadth of lapels, or the size of a print. It is also another of the significant, far reaching mechanisms that helps inform, and drive the Attire language.
The size, for example, of the buttons on a coat, can make that coat seem chic, fussy, or even comical. The volume of a sleeve can change a shirt from conservative, to romantic, to grandiose. The trimness of a skirt can go from sleek, to sexy, to embarrassingly vulgar. And all this is about the scale of what is worn. Too big, just right, too small. These conditions affect how we perceive the wearer. More often than not we go instantly from noting that something is wrong, to wondering why it was chosen by that person. We start asking questions, without realizing we do so. The emotional and psychological impact of what we see on another is
largely determined by the scale of what we are presented with, as it is
filtered through our own personal preconceptions, and those we carry
from our society. And whether we like it or not, these deeply etched notions of what does, and does not work, affect how we see others, no matter how enlightened we might imagine ourselves to be.