Part of what makes me so passionately involved in the whole subject of attire is this intense depth of psychological response patterning that is an inextricable part of the clothed world. I find it fascinating. And equally fascinating is how pervasive this response system is within us
Though there are some variations from culture to culture regarding the societal meaning of color, and its subsequent inner meaning, in the main, color meaning and response on a visceral level is constant.
For example, it has been tested and proven repeatedly that red hues actually create physiological responses in the body. Red causes us to salivate more, raises our blood pressure slightly, and causes minute dilation of the eyes. As a result the most often used color in food packaging? Red. We also associate red directly with sex.
Blue on the other hand has been proven to have a significant calming effect on the brain and body. The heat rate slows, and the physical stress level drops. It is no strange thing, I suppose that blue is a color we associate with honesty and honor. Someone we can count on is "true blue". We also put our politicians in blue, a dark shade of it meant to inspire trust.
Our set of systemic responses covers every color in the visible spectrum. Each one of those hues in their pure state, by which I mean the single color wavelength we would all choose as "green" or "purple", has a group of physical and non-physical reactions associated with it. And when we combine colors the messages, and the responses, become more layered.
I will be coming back to this subject soon to talk in more depth about specific colors and to look more at how we interpret pattern, hue and shade in our day to day existence. But take a minute out of your day to stop and observe your reactions to the colors and patterns around you. you may just be surprised at the depth of your feelings. I know I routinely am.