We are all painfully aware of the incredible demands being made on our attention daily. Our personal devices, and computers are the least of it, really. We are being asked to pay attention to endless news, advertizing, and other things in our world that are attempting to claim us for a moment. So as a result, for an increasing number of people, the need to be heard and seen in terms of Attire has had its game upped.
We are no longer, many of us, content to wear our clothes and let them speak for us. Perhaps we feel the message is neither clear enough, or loud enough to be heard above the growing societal din. So, we took a concept that had been born in the 60s, the printed tee, and we've run with it.