Not all of us want notice, in fact many people actively avoid being noticed, and their apparel tends to reflect that desire in their choices of colors and garment shape and fit.
This is nothing new, of course, this has been with us always, though as the world becomes more confusing, and vastly more populated, getting noticed becomes harder and harder, so the bar must continually get raised.
But for others, balance is not part of the program at all. The desire to be special, different, outrageous, possibly forbidding, or even deeply disturbing, overreaches everything else. The end result is that we are presented with truly extraordinary folk who have chosen to take the Attire language, and by using its words in entirely new ways, create visual statements nearly incomprehensible to others.