We are quite accustomed to seeing articles about events in the fashion industry. And the huge majority of them relate nearly exclusively to women's clothing. Why is this? Well, the simple fact that women generate over 80 percent of the clothing sales in the world. And why is that? Training, inculturation, programming, if you will, are the source point for this disparity.
During centuries of time women, were kept to the home, and told that their chief purpose, aside from procreation, was to be decorative. Consequently, they developed an interest in, and a need for constant innovation, and a sense of the special and beautiful in their apparel. Its not that women really are more interested in fashions changes than men are. There have surely been times when men were every bit as obsessive about apparel as the womenfolk.
But the pull of combined psychology, and social pressure, to conform to certain ideals is extremely powerful.
There is one, and only one, really, major men's event that has been going on since 1972, but only recently has anyone outside of Europe known anything about it. Its the Pitti Uomo, in Italy. Held in Milan and Florence the Pitti Uomo is entirely devoted to men's fashion and accessories. Why Italy? Well, its one of the few countries where being interested in dressing well is not seen as a negative.